Tag: Sustainable brands
3 main areas to focus on when building your brand
If you are planning to grow your business, you will need to build a brand. If you are planning to build a brand, keep these 3 concepts in mind.
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Why brand full of “it” won’t survive – a short story
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
Before & After – Case Study
See the big transformation of a touchpoint after re-defining a new brand ID
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
Ethical Branding means Evolution Branding
Why should your Business Strategy & Brand Strategy go hand in hand?
