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What is Ethical brand & why should you take action?

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A brand which incorporates ethical and sustainable business strategies at birth, built from within with a behavioural mindset.

An e-brand communication strategy must be able to communicate a business‘ sustainable vision and impact-driven purpose with integrity and leadership, whilst driving the required external action.

E-brands have the ability to inspire through innovative campaigns that change consumer behaviour and lead to real postive impact.
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A confluence of 4 major challenges are affecting your business’ reality today and tomorrow

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Future generations want to know why your brand is here (and not only that, they expect it to make an impact)



Audiences seek transparency and integrity in any brand interaction

(it is also the right thing to do)
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Employees demand more authenticity and purpose from the businesses they work for (wouldn’t you?)



Investors demand more than financial returns, purpose-driven companies do both
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Future generations want to know why your brand is here (and not only that, they expect it to make an impact)
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height: 180px; display: table;

Audiences seek transparency and integrity in any brand interaction

(it is also the right thing to do)
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height: 180px; display: table;

Employees demand more authenticity and purpose from the businesses they work for (wouldn’t you?)
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height: 180px; display: table;

Investors demand more than financial returns, purpose-driven companies do both
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Responsible brand building is not a threat.It is the biggest business opportunity of our time.

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The recent Business and Sustainable Development Commission Reports states that achieving the Global Sustainable Goals opens up at least 12 trillion in market opportunities and will generate 380 million jobs by 2030.

Ethical brands today witness higher market share gains and grow on average 3x faster than their non-sustainable competitors, while achieving higher employee and customer satisfaction.
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Every business has a brand, whether explicit or implicit; the difference is whether you have a controlled brand or not.

If we work together I will help you to create or transform your business into a relevant and impactful ethical brand.

You will have a clear north for growth & impact with a defined roadmap.

Let\’s talk
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Approach

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An ethical brand strategy will help you to build your brand, its values, mission and vision right from the beginning to contribute positively to society. The idea is to construct an \”ethically-born\” brand from within; establishing a core foundation to grow upon and building trust, integrity and action through purpose-driven communications.I have designed a set of proprietary tools and processes to achieve this: strategy development frameworks, tools, and practices designed to point your business toward responsible brand creation, a mix between business strategy, ethical brand building and creativity.

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Learn more
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Expertise & Services

I go beyond consulting to make strategy actionable, the most important factor in leading you and your brand to success

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Brand Strategy

Working together to develop new strategies for growth, mixing business strategy with brand strategy and creativity

Brand Expression

Making your strategy tangible – bridging the gap between the visual and verbal reality of your brand and your strategy

Brand Activation

Bringing your brand to life through an activation plan that is platform- and channel-neutral, including developing the relevant marketing collateral (website, experiential or digital campaigns etc.)

Brand Management

Curating, crafting and managing your brand over time to ensure consistency and relevance in the marketplace

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Learn more
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Four moments of change

These are the most frequent drivers of a need for brand evolution

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Brand Creation
Creating what\’s next. Start-up businesses or established companies developing new products or services.
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Brand Grow / Lift
Pushing things forward. Growing your reach, through acquisitions, mergers or international expansions.
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Brand Adapt / Optimize / Rebrand
Adapting to a new reality. Adapt to a new competitive landscape, redefine offering or reposition for a new marketplace.
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Brand Transform
Transforming your business. Embrace a new vision, define new targets, set a new strategy.
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Not sure if I can help you?

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Find out now
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Case studies

See more cases
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Books

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Enough Talk Just Do

‘This book is not business as usual. A true doer who removes his story (and the gant charts) to address all your emotions and fears in light of doing. Breathe and re-read a page everyday.’

-Afonso Rebelo de Sousa, Corporate Venture Builder

www.enoughtalkjustdo.com
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Ethical BrandingA manifesto for change

What is ethical branding and why should we care?

This book is about the need for true ethical brands built from within, and connecting with consumers in the right way. Work in progress. Stay tuned…

Want to learn how to build an ethical brand from scratch?

Online course is coming soon.
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