Tag: Ethical branding
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Why brand full of “it” won’t survive – a short story
What are the 3 key challenges for ethical brands?
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
Before & After – Case Study
See the big transformation of a touchpoint after re-defining a new brand ID
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
Sustainable brands are not sustainable
When I was younger I used to go on holiday every summer to a beach outside Buenos Aires, which was a lovely tiny summer village. There was a restaurant which always had a very long queue (which I had never tried myself) but it had a sign that always caught my attention. It said: “Joe’s…
