Tag: Brand strategy
Webinar: La Importancia de las marcas eticas – Spanish Version
Este es un video de un webinar que he dado acerca de la importancia de las marcas éticas en los tiempos de Covid-19 y en el futuro cercano.
Bruce Springsteen tell us how to build a Brand
3 main areas to focus on when thinking about building your brand
3 main areas to focus on when building your brand
If you are planning to grow your business, you will need to build a brand. If you are planning to build a brand, keep these 3 concepts in mind.
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Business Strategy & Brand strategy together
Why brand full of “it” won’t survive – a short story
What are the 3 key challenges for ethical brands?
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
