Tag: Brand strategy frameworks
What are the 3 key challenges for ethical brands?
How to make sure your advertising works for your business long term
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
How to maximize your brand consistency across all touchpoints
And generate more impact with your desired customers
Brand Actions – Decision Making Chart
Where to invest your money, time and resources when it comes to pushing your brand.
