Tag: Brand strategy
Rebranding vs Brand Refresh
What is rebranding? What is a brand refresh? What are the key differences? What are these two similar but different process work? How and When to implement them?
How a shift in your brand strategy can help you earn market share
The Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. It is a ranking that shows how sustainable a brand is perceived to be by consumers and why. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of…
Ideas for re-branding your business
Energy is no longer a commodity, especially in consumer’s minds. Shell knew this and acted quickly with a total rebrand. The energy industry is an interesting one because most households historically did not think much about the energy they consumed, or where it came from. But that is starting to change.
What is brand architecture and how to choose the model that benefits your business?
Common mistakes, Pros and Cons of each model and when to use them.
Does your advertising work?
Every ad should be a contribution to your brand image, campaigns come and go, brand need to grow stronger year after year…
Brand Strategy: Creative & Analytical Approach
Brand Strategy: Creative & Analytical Approach working together and connecting the dots
How to make your advertising efforts work hard for your business
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
The Brand-Compounding Effect
How to make sure your advertising work hard for your business
The Storm before the Calm
How to use both sides of the brain (different skill sets) and jointly create effective and unique brand strategies.
