Mindblown: a blog about philosophy.
Sustainable brands and their future
What are the 3 key challenges for ethical brands?
My Book: Enough Talk Just Do
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
How to make sure your advertising works for your business long term
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
Why Commodity business do benefit from brand strategy?
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA. Commodity brands, in particular, have the…
Brand-actions decision making chart
Interview: Why Creativity and business can and should go together?
I never understood why most creative professionals do not want to get involved in the business side of things, understand the bigger picture and make their work more powerful.
Interview: What is the concept behind Finally studio?
To me, branding is all about connecting the rational and the emotional, the theoretical and the practical, the logic and the magic to create a sustainable competitive advantage. Bridging the distance between strategy and design is the reason “Finally” exists.
Got any book recommendations?