Category: Articles
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
How to create a great tagline for your brand?
Have you ever seen an ad online and had no idea what product was actually being sold?
