Expertise & Services
Helping clients to launch orreinvigorate their brands
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Expertise & Services
Helping clients to launch or reinvigorate their brands
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It all starts with the shifts your business is trying to make, your growth strategy, and the aspirations for your brand.
We can address these through:
Brand Strategy
Brand Visual Identity
Brand Activation
Brand Managemen
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Strategy does not succeed without successful on-the-ground execution. Any implementation plan requires your commitment and belief.
My involvement, either directly or alongside your team, will help to ensure alignment and a new cohesive approach to strategy and implementation.
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It all starts with the shifts your business is trying to make, your growth strategy, and the aspirations for your brand.
We can address these through:
Brand Strategy
Brand Visual Identity
Brand Activation
Brand Managemen
Strategy does not succeed without successful on-the-ground execution. Such execution requires your commitment and belief.
I can be involved in your team throughout the process to ensure alignment and a new cohesive approach to strategy and implementation is adopted.
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Brand Strategy Development
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Articulate who you are as a brand, what you do, and how you express it.
Identify customer needs and potential for growth, and turn them into competitive advantages.
Done in the right way, you, your people and the market will recognise it.
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The goal of strategy is to define the psychological underpinnings of your brand and position it for future growth. In this phase, you’ll want to build consensus around your brand’s core attributes. By defining elements like purpose, vision, mission, and values, you establish a brand compass with which to navigate future initiatives. The result is the brand DNA, a formalized account of your core messaging, key differentiators, and tenable marketplace position.
Contact me to learn more about my methodologies and what goes into the brand strategy process.
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Research/Discovery. Customer, competitor, self, market::
Brand Equity Assessment
Brand Audit
Brand Alignment
Internal Brand Research
Company Perception Surveys
Customer Perception Surveys
Customer Insights
Consumer Research
Brand Touchpoints Discovery
Market Trends
Market Landscape Analysis
Competitor Analysis
Market Mapping
Opportunity Assessment
SWOT Analysis
Ethical Brand Audit
Development/Definition. Articulate who you are, what you do, and how to express it::
Category Chart Definition
Mapping and Shifting
Value Curve Definition
Brand Positioning
Brand Architecture
Brand Messaging
Brand and Product Nomenclature
Tagline
Audience Segmentation
User Profiles
Persona Development
Consumer Journeys
Brand Personality
Brand Voice
USP Statement Definition
Value Proposition Definition
Brand Book
Purpose Definition
Mission/Vision Statement
Brand DNA, Core Values
Brand Philosophy
Brand Action Plan
Brand and Market Alignment
Brand Story
Go-to-Market Strategy
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Brand Expression
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Here I make your strategy tangible.
The visual and verbal reality of your brand that bridges the strategy and connects deeply with your audience, staff, and investors alike.
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Brand expression is the manifestation of your brand strategy in visual and verbal form.
Brand Identity Systems
Brand Visual Identity and Guidelines
Trademark Design and Applications
Verbal Identity (tone of voice)
Identity Suite (Color Palette, Typography, Iconography, Image Style)
Style-scapes Generation
Messaging and Claims
Contact me to learn more about how I build brand identities.
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Brand Activation
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This phase involves creating an activation plan that is platform- and channel-neutral.
It includes all the instances and touchpoints in which your brand engages with its audience.
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It includes your website, packaging, marketing collateral, and every other initiative where you present your brand to those you seek to serve. Each of these touchpoints should be a dynamic manifestation of your brand identity, in a consistent manner.
Brand Strategy Implementation (across current or planned channels)
Communication Strategy
Content Strategy
Customer Journey Mapping
Campaign Development
Campaign Toolkit Production
Brand Assets Design
Marketing and Brand Collateral Assets
Lets talk about developing your marketing collateral tools.
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Brand Management
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Curating and managing your brand over time.
Brand alignment is an ongoing initiative, a maintenance process to uphold brand authenticity.
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Alignment is the activation and calibration of your branding efforts. It begins with the development of brand guidelines, a document that outlines precisely how your brand should be expressed. Then, as part of the brand rollout, alignment is achieved internally and externally by ensuring both your employees and customers understand your brand’s purpose at the deepest level.
Brand Governance
Brand Asset Management
Ongoing Brand Development
Direction and Management of Brand Comms
Selection and Direction of Stakeholders
Brand Rollouts
Brand Training
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See it in action. Explore case studies.
/case-studies/
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