Etiqueta: Sustainable brands
How a shift in your brand strategy can help you earn market share
The Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. It is a ranking that shows how sustainable a brand is perceived to be by consumers and why. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of…
Ideas for re-branding your business
Energy is no longer a commodity, especially in consumer’s minds. Shell knew this and acted quickly with a total rebrand. The energy industry is an interesting one because most households historically did not think much about the energy they consumed, or where it came from. But that is starting to change.
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Why brand full of «it» won’t survive – a short story
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
Before & After – Case Study
See the big transformation of a touchpoint after re-defining a new brand ID
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
Ethical Branding means Evolution Branding
