Etiqueta: Strategy
Rebranding vs Brand Refresh
What is rebranding? What is a brand refresh? What are the key differences? What are these two similar but different process work? How and When to implement them?
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Why brand full of «it» won’t survive – a short story
How to make sure your advertising works for your business long term
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
Brand Actions – Decision Making Chart
Where to invest your money, time and resources when it comes to pushing your brand.
Why should your Business Strategy & Brand Strategy go hand in hand?
