Etiqueta: Ethical branding
Sustainable brands are not sustainable
When I was younger I used to go on holiday every summer to a beach outside Buenos Aires, which was a lovely tiny summer village. There was a restaurant which always had a very long queue (which I had never tried myself) but it had a sign that always caught my attention. It said: «Joe’s…
Ethical Branding means Evolution Branding
Why should your Business Strategy & Brand Strategy go hand in hand?