Etiqueta: Ethical branding
Ideas for re-branding your business
Energy is no longer a commodity, especially in consumer’s minds. Shell knew this and acted quickly with a total rebrand. The energy industry is an interesting one because most households historically did not think much about the energy they consumed, or where it came from. But that is starting to change.
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Why brand full of «it» won’t survive – a short story
What are the 3 key challenges for ethical brands?
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
Before & After – Case Study
See the big transformation of a touchpoint after re-defining a new brand ID
3 main market challenges for the development and promotion of sustainable brands
And how best to approach them
