Etiqueta: Brand strategy
Rebranding vs Brand Refresh
What is rebranding? What is a brand refresh? What are the key differences? What are these two similar but different process work? How and When to implement them?
How a shift in your brand strategy can help you earn market share
The Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. It is a ranking that shows how sustainable a brand is perceived to be by consumers and why. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of…
Ideas for re-branding your business
Energy is no longer a commodity, especially in consumer’s minds. Shell knew this and acted quickly with a total rebrand. The energy industry is an interesting one because most households historically did not think much about the energy they consumed, or where it came from. But that is starting to change.
What is brand architecture and how to choose the model that benefits your business?
Common mistakes, Pros and Cons of each model and when to use them.
Consumers want conscious brands. Period
Consumers are asking fundamental questions about how well capitalism is actually serving society.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Business Strategy & Brand strategy together
Why brand full of «it» won’t survive – a short story
What are the 3 key challenges for ethical brands?
