Categoría: Recursos
Rebranding vs Brand Refresh
What is rebranding? What is a brand refresh? What are the key differences? What are these two similar but different process work? How and When to implement them?
How to make sure your advertising works for your business long term
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
Why Commodity business do benefit from brand strategy?
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA. Commodity brands, in particular, have the…
Brand-actions decision making chart
How to create a great tagline for your brand?
Have you ever seen an ad online and had no idea what product was actually being sold?
It’s all a bunch of BS
Business Strategy & Brand Strategy go hand in hand
How to maximize your brand consistency across all touchpoints
And generate more impact with your desired customers
