Categoría: Brand strategy
Rebranding vs Brand Refresh
What is rebranding? What is a brand refresh? What are the key differences? What are these two similar but different process work? How and When to implement them?
How a shift in your brand strategy can help you earn market share
The Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. It is a ranking that shows how sustainable a brand is perceived to be by consumers and why. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of…
What is brand architecture and how to choose the model that benefits your business?
Common mistakes, Pros and Cons of each model and when to use them.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
How to create a great tagline for your brand?
Have you ever seen an ad online and had no idea what product was actually being sold?
