Categoría: Artículos
How a shift in your brand strategy can help you earn market share
The Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. It is a ranking that shows how sustainable a brand is perceived to be by consumers and why. Based on more than 58,000 consumer interviews conducted in the Nordics, the Netherlands and the Baltics annually, it aims to highlight the value of…
Ideas for re-branding your business
Energy is no longer a commodity, especially in consumer’s minds. Shell knew this and acted quickly with a total rebrand. The energy industry is an interesting one because most households historically did not think much about the energy they consumed, or where it came from. But that is starting to change.
Bruce Springsteen is the ultimate brand
Little did I know that “The Boss” had it so clear. No wonder he is who he is and whether you like his music or not, you certainly have heard of him – could that be a result of his own personal branding perhaps?
Branding is powerful – be responsible
My 2 year-old son looked at my wife’s Nike jogging pants yesterday, pointed at the Swoosh logo, and said “Running!!” and promptly started scurrying around the house as fast as he could.
How to make sure your advertising works for your business long term
Every ad should be a contribution to your brand image. If you adopt this approach many of your day-to-day problems will solve themselves.
Why Commodity business do benefit from brand strategy?
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA. Commodity brands, in particular, have the…
Interview: Why Creativity and business can and should go together?
I never understood why most creative professionals do not want to get involved in the business side of things, understand the bigger picture and make their work more powerful.
Interview: What is the concept behind Finally studio?
To me, branding is all about connecting the rational and the emotional, the theoretical and the practical, the logic and the magic to create a sustainable competitive advantage. Bridging the distance between strategy and design is the reason «Finally» exists.
Why has the power shifted from companies to consumers, and what to do about it
The power shift from companies to customers has changed the way businesses operate. In today’s market for a business to exist, survive and strive they need to focus their attention equally on the needs of their consumers and not just on the goods – this is the “And?” DNA.
